Campaign to target speeding drivers

A hard-hitting campaign aimed at warning motorists about the potentially fatal consequences of speeding will be launched across Surrey in September.

The "Amy" campaign, developed by the Surrey Safety Camera Partnership, will run for a its second year.
The poster depicts a young girl crying with the question "How would you tell Amy that you've killed her parents?"

The design will be distributed to businesses, libraries, council offices, police stations, hospitals and doctors' surgeries across Surrey.

Project manager of the partnership Duncan Knox, said: "It is unusual for us to use the same campaign artwork for two successive years, but we had some excellent feedback from the public on the Amy poster and we believe it will continue to have a major impact.

"We want drivers to think very carefully about the potentially serious consequences of driving too fast and Amy brings that home to them in an emotive and disturbing way."

The Surrey Safety Camera Partnership is made up of four public sector organisations, Surrey County Council, Surrey Police, the Highways Agency and Her Majesty's Court Service (HCMS), who are working together to help cut casualties on Surrey's roads.